Coors Light

For the last 3 seasons, me&lewis has been engaged with Coors Light to enhance their partnership with the NBA in the Latin American markets. Our extensive experience in beverage retail allowed us to take the brand’s new global positioning strategy and communicate its relevance to the local consumers as buying patterns look for lighter beers.

We leveraged highly engaging consumption occasions as we ideated and developed a full 360 degree campaign. Inclusive of 15 & 30 second television, social media toolkits & assets, in-store POS sales assets and a newly launched regional pop-a-shot basketball tournament.